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I won a somewhat hollow blog award

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Today I found out that my blog is the 12th on the list of Advertising Young Minds Ranking List. It’s a global ranking for blogs about advertising for people under 27.

It’s been put together by Daniel at AdStructure. It’s nice that people I’d consider friends are also on the list, and it is a good way of bringing together like-minded people. I also commend Daniel on actually putting this all together, as he’s clearly a smart guy and this took time and effort.

With all respect to everyone involved though, I find it to be a bit silly, and it represents the side of blogging that I find distasteful.

If you want to bring people together I would much rather see it done:

- over something they enjoy like BeerSphere
- for a worthy cause, like AllDayBuffet

My problem with a rank parade is that it doesn’t add any additional value, other than to inflate egos and cause resentment.

We don’t need more standardized ranking and testing for 7 year olds at school, we don’t need too much pre-testing and ranking of ad scamps, and we don’t need more ranking parades of bloggers. No offence intended to anyone, I just find this all a bit gross. I think cultural differences between the UK and US are probably significant here.


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